About Ramses Meijer
Ramses “Rams” Meijer is a distinguished leader in the fintech and travel industries. He has successfully managed extensive components of online technology, such as product management, marketing, sales, analytics, business development, call center operations, and overall business strategy. His profound expertise in guiding large, geographically dispersed teams has facilitated rapid growth, optimizations, and strategic advancements, particularly in fast-paced environments.
Professional Journey
Ramses Meijer is the founder and CEO of WerkMagic, a comprehensive property management, marketing, and consulting firm based in North Carolina. This venture capitalizes on his vast experience and focuses on providing innovative solutions to owners of short-term rental properties. Under his leadership, WerkMagic is poised for significant expansion, leveraging Meijer’s skills in sales and marketing strategy, people management, company culture, online marketplace navigation, and organizational leadership.
Achievements at LendingTree
Meijer’s tenure at LendingTree was marked by promotions that underscored his valuable contributions to the company. He started as a General Manager, overseeing the credit card, student, and auto loan portfolios. His success in these roles led to his promotion to Vice President and Senior Vice President of General Management Operations, encompassing all of LendingTree’s lending marketplace businesses. Meijer was responsible for a staggering $700 million annual revenue in this capacity. His strategic oversight spanned ten business lines—including auto loans, business loans, credit cards, credit repair, debt relief, deposits, home equity, home purchase, home refinance, and personal loans—and six brands: LendingTree, CompareCards, DepositAccounts, MagnifyMoney, SnapCap, and ValuePenguin.
His approach involved deeply integrating strategy with operations, which enabled the enhancement of business lines through direct leadership of core vertical teams comprising General Managers, Product, Sales, Marketing, Analytics, Finance, and Tech departments. Notably, Meijer also spearheaded Ovation.com’s exit strategy and facilitated the integration of other acquired brands into the main LendingTree brand. His focused efforts on business loans and the credit card vertical notably improved conversion rates and led to quarter-over-quarter acquisition growth.
Expedia Group Experience
Before his impactful role at LendingTree, Ramses Meijer was a vital part of Expedia Group, where he spent six years in various key positions, concluding as General Manager of North American brands, including Orbitz, Travelocity, and CheapTickets. His tenure at Expedia was characterized by forward-thinking marketing campaigns and initiatives that significantly elevated these brands’ consumer engagement and market presence. His campaigns, such as “Just Like That,” “Travel with Pride,” and “It’s a Great Big World,” showcased his ability to blend creativity with market insights to foster brand loyalty and consumer satisfaction.
Foundational Career in Hotel Sales and Marketing
Meijer laid professional foundations in the hotel sales and marketing sector, where he amassed over 14 years of experience. He held positions at several prestigious hotels, including the InterContinental in DC and Chicago, Omni Hotels in Dallas, Bel Air Hotel in The Hague, and The Langham Hotel in Chicago. His roles varied from Senior Sales Manager to Director of Sales & Marketing, where he developed and executed sales strategies that drove substantial revenue growth and enhanced the visibility of these establishments in competitive markets.
Educational Background and Multicultural Insights
Born in Doetinchem, The Netherlands, Ramses Meijer is an NHL Stenden Hotel Management School alumnus. He relocated to the United States in September 1999 to complete his bachelor’s degree in hospitality. He undertook a full-year internship at the Ritz-Carlton Company, where he was recognized with several awards for his exemplary performance. Meijer is multilingual and fluent in English, Dutch, and German, and his international experiences have enriched his professional and personal life, enabling him to adopt a global perspective in his business endeavors.
Family and Personal Interests
Meijer is married to April, and they have a daughter, Maxime. He is a devoted father deeply involved in Maxime’s academic and athletic endeavors, coaching her YMCA volleyball and soccer teams. The family enjoys traveling and embracing new adventures, particularly relishing their time exploring the great outdoors, including annual ski trips to Utah and Colorado.
Passion for Sports and Community Involvement
A lifelong sports enthusiast, Meijer transitioned from soccer, which he played until age 33, to marathon running and triathlon participation. His athletic achievements include completing the Chicago and Las Vegas marathons and the Louisville Ironman. Currently, he engages in tennis and pickleball, participating in local leagues to stay active and connected with the community.
Dedicated to giving back, Ramses Meijer actively volunteers in coaching at the YMCA, supports local food pantries, and works with homeless shelters. His family also contributes to various charities annually, reflecting their commitment to community welfare and support for those in need.
Portfolio
Ramses Meijer
